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Sponsorship INFO
CARNAVAL DEL PUEBLO
The biggest Latin-American event in Europe
Burgess Park Camberwell,
August 2008
Main Objective:
CdP’s objective is to build a diverse and multicultural free event
in London in which audiences of all ages and ethnicities enjoy
with their family and friends, the best of Latin American Culture in
only one day.
The programme
The Carnaval del Pueblo (CdP) event is a festival of wonderful and
vibrant colours of Latin American culture. This festival is a diverse
and multicultural event and has a history of attracting international
stars from amongst the 19 Latin American countries, Europe and London
who perform in four different stages.
More details are available in the ‘What is Carnaval del Pueblo’ section.
The Audience
According to Metropolitan Police and Southwark Council authorities,
the event attendance reached 130,000 people in 2007. The event attracts
Londoners of all communities, Latin people and lovers of this region. It
ranges people from all ages, mainly coming with their family or friends.
Event promotion
The promotion includes:
- Television coverage on BBC, ITV y Sky News.
- Radio coverage on BBC Radio, GLR, Capital FM, Heart FM, LBC, TIME FM,
Parisian Radio and all Latin Radio
programmes in London.
- Written media coverage in newspapers and magazines: The Guardian,
Evening Standard, The Independent, Southwark Life Magazine, Metro
newspaper, South London Press, East London University newsletters and
Noticias Latin America amongst others.
- Online: through BBC Online, Visit London,
Fly Europe, IC London and others.
- Promotion through websites and PR of CdP, Greater London Authority and
Southwark Council.
- Promotion in main tourism places: Hotels, touristic guides and other
touristic media in London in partnership with Tourism Development.
- Leaflets and posters: distributed around London, at South London tube
stations, and at most of the London festivals before CdP. Displayed in
businesses and community organisations and strategic points on London’s
main roads.
- Lampposts: lining the float procession route.
- Stall villages: 120 stalls of authentic Latin American and wider
community food, drinks, arts, crafts and publicity.
Sponsorship opportunity 2008 or 2009:
The success of the CdP over the past years
has resulted in a major opportunity to expand the series into a
high-profile festival ‘brand’ and in a reformulation to allow greater
marketing, sponsorship and programming opportunities.
CdP offers to sponsors the opportunity to be promoted during London’s
most important and largest Latin American event in Europe.
CdP offers different communication supports depending on the objectives
of each sponsor, such as brand exposure and corporate image enhancement,
between others.
Carnaval del Pueblo Association is happy to provide tailored information
on request.
To
contact us:
Phone: 0207 686 1633
Fax: 0207 6861 662
Email:
info@carnavaldelpueblo.co.uk
yoshida@carnavaldelpueblo.co.uk
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